“…but they must be balanced with a healthy disregard for the impossible” – Marissa Ann Mayer
In my entrepreneurial marketing class we spend the beginning of class brainstorming potential business ideas. Last week we came up with brand new ideas and improvements for clocks, and this week was based on the dog and cat market. Something about these exercises that really stuck out to me was that if we had not been given a category – I would have been stuck and unable to come up with any new thoughts at all. The potential task is too big and overwhelming; inclusive of every new idea that could ever be thought up. However, because we were given tighter constraints my team was able to come up with several ideas that seemed to fill a real need.
I mean, why do we not yet have rings or watches that work as vibrating alarm clocks so you don’t need to wake up your spouse in the morning? 🙂