I have ranted and raved about how much I hate Facebook timeline. (I still an not a big fan of the last news feed pages they made) When I visit a friends page who has timeline I bounce instantly because I find it so difficult to read and navigate. A few times I heard it compared to MySpace profiles – which always looked like a mess. Timeline has done more to limit my Facebook “stalking” than anything else they have ever done – surfing profiles just isn’t as entertaining now.
HOWEVER – I found this article today on Mashable, Facebook Timeline Brand Pages are Here. It appears that some critics are acclaiming the possibilities for brands on timeline, with the increased visual customization and administrator tools. Could there be something good about timeline??? Maybe. Here’s a comparison of each.
New timeline design, does it make you like it more?:
On the previous profiles you had multiple pages for discussions, pictures, and events, which you could choose between to be your landing page on FB. Timeline profiles seem to just place you on the wall no matter what, and other pages look like a bunch of photo albums next to your information. I might think the aesthetics are getting a little too much attention for what they are, BUT I am impressed by the admin tools.
You have many more options, including a page to invite your friends to support a brand, host your blog, take quizes, see maps, and so on. These are amazing tools to expand a brand’s sharability and attractiveness to visitors and fans. I can;t wait to implement a bunch of these new tools on my favorite cause’s FB page, too bad it hasn’t been moved to timeline yet. Once it is I’ll be able to make a much better assessment of the brand building potential.